BANYAN Tree Group, one of the world’s leading independent hospitality groups, announces the launch of new wellbeing brand Banyan Tree Veya within its multi-brand ecosystem.
Set to open on 18 March 2022, the flagship Banyan Tree Veya Phuket is a wellbeing-centered resort that offers bespoke programs with an emphasis on what the brand calls ‘embodiment therapies’, built on Banyan Tree’s proprietary eight pillars of wellbeing.
Veya means ‘to weave’, and provides the safe space to integrate your own path to wellbeing. The Veya experience is led by certified multidisciplinary wellbeing hosts around a 3-step protocol of Awareness, Discovery, and Sustenance.
Created in direct response to the Covid-19 pandemic, Banyan Tree Veya aims to address a world with an urgent need for reconnecting mind and body on a daily basis.
“With our hyper-stimulated modern life, our nervous systems cannot truly relax and therefore, rest; chronic stress erodes our natural immunity and regenerative capacity. Our ethos #OwnYourPresence guides our mission of inspiring individuals’ to travel inwards and become conscious of how their daily actions, thoughts, and emotions interact with their physical being,” says Ms Ho Ren Yung, Senior Vice President, Brand and Commercial of Banyan Tree Group.
THE VEYA EXPERIENCE
The Veya journey begins with a private consultation with the wellbeing hosts, who are certified and trained in eastern medicine, naturopathy and coaching.
After an assessment against the brand’s codified wellbeing approach, a personalized itinerary is created aligned to each guest’s needs and priorities, centering on embodiment therapies and somatic practices.
Mindfulness practices: Classes such as Ocean Breath and Conscious Grounding raise sensory awareness through breathwork, sound therapy and guided imagery meditation techniques in natural environments.
Somatic movement: Intuitive forms of dance, yoga and classes such as Balance and Stability that focus on the internal experience of movement to release chronic tension patterns and calm the nervous system.
Weightless: A new range of signature therapies unique to Veya – combining rehabilitative floatation with body stretch massage techniques and meditational sound therapy into a restorative sensory experience.